Exertis Pro AV makes it simple


Exertis Pro AV makes it simple

Since the beginning of April 2022, Exertis Pro AV has been relying on an adapted contact
structure that offers customers new benefits and makes the customer journey a comprehensive
experience with five contact hubs.

Think Solutions is the daily claim at Exertis Pro AV to offer customers suitable solutions and products in
the application areas of conference room, digital signage and audio as well as signal management up
to broadcast, streaming and education.

Within the sales department, the goal is to put customers quickly and efficiently in touch with the right
contact person in order to keep the complex range of topics as simple as possible. Focussing on the
customer journey, a new e-mail and telephone contact structure with five knowledge columns has now
been implemented for this purpose. These columns are divided into the areas order acceptance and
organization, consulting and quotation preparation for commercial products, consulting and quotation
preparation for integration products, project notification and project price inquiry as well as technical
support. For each column, a team consisting of several people provides customers with targeted
information on specific inquiries as well as solution-oriented advice. These specific information points
help with orientation and ensure optimum communication in the customer journey from the very first
contact to advice and after-sales support. Through specific account management, fixed contact persons
are also assigned for existing customers to support them with advice and assistance in their daily
business. More information on segmentation and contact persons can be found on the Exertis Pro AV

For Mike Hommel, Marketing Director at Exertis Pro AV, the new contact structure is an important step
towards even more value add and service-oriented thinking: "As a performance partner, we make the
complex AV business easier for our customers. For this purpose, we very clearly present market-specific
solutions for the areas of Education, Broadcast, Digital Signage, UCC and Collaboration, as well as
Hotel & Gastronomy. In this way, our partners can experience a precisely tailored, transparent approach
with a recognizable common thread, which they can in turn pass on to their end customers

Michael Sänger, Sales Director at Exertis Pro AV, adds: "Our new contact structure enables quick
collaboration between us and our partners in a targeted manner - from the first contact to after-sales
support. In short, each customer has a dedicated contact person who works with them to put together
or develop pragmatic and workable solutions. In addition, we ensure rapid processing with our project
reporting tool – thus, we make extraordinary happen.

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